Blog Archives


‘Triple Bottom Line’ for measuring corporate growth

‘Triple Bottom Line’ for measuring corporate growth

Have you heard of the ‘Triple Bottom Line (TBL)’ of an enterprise? Earlier, it was only ‘Profit’ (P)…now it is ‘People’ (P) and ‘Planet’ (P) as well, i.e. 3 Ps…that means more and more corporations are looking to measure their performance in not only financial aspect, but also social and environment…
BTW, the credit of coining this slogan in the year 1994 goes to John Elkington, the founder of a British consultancy called SustainAbility…

More on this in the article in ‘The Economist’ with link above…



Clean Up UAE

Clean-up UAE…a campaign lasting 4 December to 12 December UAE…

Lets gear up for it…!


Story of Stuff – Breaking old patterns!

Story of Stuff – Breaking old patterns!

It shows the route followed by our Material economy…
At almost every level of the chain, from extraction to disposal, natural resources, communities, personal time and leisure has been mis-used…Phrases and terms like ‘bumping into our limits’, ‘having only 1 planet’, ‘planned obsolescence’ (designed for the dump) and ‘perceived obsolescence’ (fashion, ads), ‘externalized costs of production‘ and more…drive home the point which is:

‘The present culture of materialism and consumerism did’nt just come on its own…People created it (the old system)..and we are also people – so let us create something new…!’

Read it to convince yourself and tell others of the need to ‘reduce , reuse, recycle and recover’…That is the only ‘practical way going forward’!

Ghaf Tree Seed preparation in UAE

Ghaf Tree Seed preparation in UAE

In a bid to ‘prevent our future to dry up’, an event was sponsored by Goumbook, for Ghaf seed collection and sorting in Greenworks nursery of Al-Barari Estate in UAE.
Ghaf is UAE’s national tree, ideally-suited for the local environment.

It was inspiring for me to be a part of team, old and young, who braved June UAE heat to assemble there on 28th June morning, and do our bit. 


Plastic Waste Management in UAE

Plastic Waste Management in UAE

In this article published in Eco-Mena ( a leading eco-awareness magazine of Middle East), I talk about the high level of use of plastics (specifically bottles and bags) in UAE. Through credible statistics, I give a background of present situation, critical reasons attributable to it, repercussions to environment and the efforts underway to tackle the challenge.