‘Triple Bottom Line’ for measuring corporate growth

‘Triple Bottom Line’ for measuring corporate growth

Have you heard of the ‘Triple Bottom Line (TBL)’ of an enterprise? Earlier, it was only ‘Profit’ (P)…now it is ‘People’ (P) and ‘Planet’ (P) as well, i.e. 3 Ps…that means more and more corporations are looking to measure their performance in not only financial aspect, but also social and environment…
BTW, the credit of coining this slogan in the year 1994 goes to John Elkington, the founder of a British consultancy called SustainAbility…

More on this in the article in ‘The Economist’ with link above…


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